It’s summertime, so everyone is screaming for ice cream. And because folks are willing to stay in line in the sunshine for a cone, ice cream stands are often hungry for staff to serve guests on the hottest times of the year. Also, ice cream is not the only thing that can beat the heat of the summer. Cold drinks with lots of ice are also a must. Check on some ice makers you can use, https://foodplusice.com/undercounter-ice-maker/, to make the best cold drinks for summer. Bearing that in mind, which restaurant marketing approaches can help these ice cream racks to scoop the competition?
Try decreasing your earnings by upselling each and every client on another product. This is not a Frequent practice since the lines are long and clients need to be served, but it’s easy to increase profits by asking questions like:
- Would You Prefer a drink with this?
- Do you need to try one of our unique caramel-filled waffle cones?
- Do you want to include whipped cream and hot fudge to flip that bowl into a sundae? You’re gonna want it!
- Would you prefer a free sample of a new flavor we now have?
You could also create menu items out ice cream, like iced coffee or frozen lemonade! Create unique ice cream flavors. It’s important to get the staple ice cream tastes, but those may not be the ones that keep folks coming back. Susan Soorenko, owner of Moorenko’s Ice Cream in Silver Spring, Maryland says that custom flavors are among the secrets to her success.
Host a Contest
Every successful business has marketing techniques such as hosting a contest, and they work fairly well. Mora Iced Creamery does not show ice cream. Each flavor of ice cream is stored in their stainless steel containers so the flavors don’t mix and also the temperatures are best for every individual flavor.
Provide a huge selection of lactose-free and guilt-free choices. This is uncommon, and more people are searching for options, as wellness concerns rise.
We encourage our clients to flavor, really taste, as many tastes as they like before making their final selection. Gimmick doesn’t need to imply something negative, it’s just simply something which you have that is different from everybody else. Brain freeze? Here are a few ideas: People today love to take photos with roadside attractions.
Create a variety using organic ingredients. Ice cream is so pure in itself, therefore all you may really have to do is slap the”all natural” tag on it. You may have a few more steps to take if you want to allow it to be organic.